Harlem Globetrotters Rebrand
The Harlem Globetrotters, “the world’s basketball team” are the subject of my Media Campaigns Rebranding project. Though they recently went through a rebrand, this is an alternate brand that expresses more maturity.
My objective for this rebranding was to keep the original elements of the current logo while bringing more simplicity and maturity to the logo. Alongside a new logo, I created a new color palette, typography, and designed new uniforms for the team. Thesequalities came together very well in a new video presentation pitching the new campaign.
SWOT Analysis
Strengths:
Fan Loyalty
Strong Connection to Urban Communities
Transcends Race, Culture, and Economic Status
Weakness:
Social Stigma of Goofy
No Real Competition
Selling Out Venues
Advertising
Opportunities:
Promote League and its PlayersÂ
Sponsorships
Market Expansions
Threats:
Market Demand for Professional Basketball
Recruiting Quality Players
Sponsorships
Personas
Revised Logo
Old Logo
New Logo
Uniform Concept
Mood Board
